About Sarah Allen

Sarah lives to inform organisations about the rules and niceties that apply to social media; loves to try the new channels and forecast trends in social marketing; and never forgets that social media is about our ability to tell a compelling story.

She knows that brands and well-known figures do not have the luxury of making mistakes in this public space.

Sarah’s strong marketing, communications and PR skills honed over a decade with Red Bull, Sydney Opera House and Starlight Children’s Foundation, together with a double degree in Media and Communications has her in the Top 100 Australian PR Tweepl.

Since 2009, Sarah Allen Consulting has delivered innovative social marketing campaigns for renowned not-for-profits like the School for Social Entrepreneurs Australia, Operation Angel, Starlight Children’s Foundation, Entoure, Spinal Cord Injuries Australia, The GroundSwell Project and the Green Building Council of Australia.

She has advised large organisations such as Manidis Roberts, BBY and Universal Pictures and taken a hands-on approach with loved brands like Open Shed, Webster’s Meats and Rentachook.

Sarah also successfully launched Media140 events and operations in Australia, an independent global movement exploring the future of social media and the real-time web.

Most recently, Sarah has taken her action man husband’s best-selling thriller novels from draft manuscripts through self-publishing and into the digital publishing stratosphere. After fanning the flames of a cult following online across the globe, she is patiently waiting for the third thriller in the series to be released and a film franchise to get underway.

In the meantime, Sarah markets, promotes and connects her favourite author Chris Allen with eager readers worldwide for all she’s worth. Check out recent coverage of the IntrepidAllen action thriller series featuring star agent Alex Morgan here.

Sarah tweets, pins, blogs, Facebooks, and uses channels like Tumblr, Instagram, Slideshare, Linked In, Google Buzz and Audioboo to continue conversations with clients, contacts and comrades about the continued evolution of social marketing.

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