Sarah Allen Consulting helped Entoure market their events and reach a larger community through social media from 2009 through to 2011.
Entoure is an organisation initially established to stage fun and challenging events in support of the Day of Difference Foundation.
We set up Entoure’s social presence and managed virtual rides mirroring their actual 400k/3 day cycle challenges. Key to the vitrual rides’ success was the exciting, exclusive, real-time content we shared with fans and followers through rider blogs, photos, and anecdotes.
We also provided training workshops to Entoure on how to grow their social media presence.
Sarah acted as a special advisor to Entoure’s national board, providing thought leadership on how social technologies can spread the word about their inspirational charity work onto global networks.