One thing I talk about in my social marketing workshops is how to develop interesting content for your social channels.
Melbourne Cup is fast approaching, and it’s one of those evergreen dates in the Australian calendar when you know just about everyone will get on the horsey bandwagon and have some fun.
What about your organisation? Are you allowed to have a bit of fun with your social media presence?
Yes, yes YES! Take the opportunity to show a bit of brand personality, team with a theme and allow that unique voice to come out and play. Social media is where your marketing can come to life.
In order to help you get your Cup-related preparation underway, here’s a few ideas on how you can create content for the race that stops a nation…
Photo callout
Call out for your fans to post photos of them in their race attire, and give prizes for best tailoring or the most ‘out there’ hat.
Team with a theme
Challenge people to incorporate something particular into their outfit and post a photo and tag your page – like the colour green for the Green Building Council of Australia, or an 80′s flashback item for lovers of new mobile app BoomVox, or something borrowed for Open Shedders!
Like creativity?
Run a Funny Fascinators comp that anyone can participate in, challenging people to create an adornment for their noggin from items in your immediate area (the crazier, the better), snap a photo, post with caption and voila! Eye candy, offbeat entertainment and user-generated content.
Horsin’ around
Ask people if they were a horse, what would their name be? People can post a status update (tagging your page) with their horsey name – it may draw new people to your page to see what the fuss is all about. For the record, mine would be Pinky Trocadero.
Get the facts
Not-for-profits can highlight their cause by researching the obscene amounts we Australians bet each Melbourne Cup day and tell people about the real-world outcomes they could achieve if we instead donated just a hundredth of that amount. We don’t need to rain on the parade that is Cup Day (I love a flutter at the races as much as the next person), but let’s take a new look at the facts!
Video a-go-go
Post a video of your office preparing for the race. Maybe you have a race around your own office space with horses made from rulers and cardboard! Your social content doesn’t have to be rocket surgery every single day of the year.
Blog it up
Write a themed blog post, a bit like this one, about the day and how it relates to your brand or organisation. Maybe it’s what you are doing, maybe it’s a thought piece, maybe it’s a collection of stats, or maybe it introduces a new product off the back of Cup Day.
So, what will your brand be getting up to this Cup Day?
Either way, giddy up!
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